Omnichannel retail ERP- What is it and why it is important
What is the only constant in commerce? Change. What isn’t a constant? How we approach retail. “The omnichannel approach is the future of retail”- HBR (2012). A HBR research showed that 73% of consumers shop across multi channels- from physical stores, online stores, apps, social media, to over-the-phone, before making a purchase on the platform that is most convenient to them. In this article, we’ll be covering what that is and several powerful reasons on why it matters- especially with ever changing...